OXO

OXO was founded in 1990 on the philosophy of Universal Design- the concept of designing products that are easy to use for the largest possible spectrum of users. At OXO, living by Universal Design principles gives us an opportunity to see things from a different perspective. The goal of making products more usable forces us to first identify problems and inefficiencies of existing products (including our own), not only in terms of comfort, but performance as well. This gives us the foundation to meet our commitment of making only products that offer tangible improvements. Each year, OXO introduces more than 50 products. Many of these products take more than two years to develop. In fact, a few of the products never make it to the market because they fail to meet the OXO criteria.

The concept of Universal Design makes room for all users by taking as many needs as possible into consideration in the design process. It is important to note that Universal Design does not mean designing products fully usable by everybody, since there is no product that can truly fulfill the needs of all users. But when all users' needs are taken into consideration in the initial design process, the result is a product that can be used by the broadest spectrum of users. In simplest terms, Universal Design means the design of products usable by as many people as possible. In the case of OXO, it means designing products for young and old, male and female, left- and right- handed and many with special needs.

For OXO, the principles of Universal Design mean a salad spinner that can be used with one hand; liquid measuring cups that can be read from above without bending over; a toilet brush that bends to reach out-of-the-way places; and tools with pressure-absorbing, non-slip handles that make them more efficient.

OXO International is dedicated to providing innovative consumer products that make everyday living easier.

Product Lines Available in Australia

Kitchen Tools
Barware
Storage and Organisation Products
Barbecue Tools
Household Cleaning Tools
Bath Products


Click through to www.oxo.com

Please note that all products may not be available in the Australian market.