World Kitchen

OXO

WASTE LESS. SAVE MORE.

The GreenSaver line of products is a complete system that works together to keep your produce fresh longer.

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ABOUT OXO

OXO began with a few simple questions – Why do ordinary kitchen tools hurt your hands? Why can’t there be wonderfully comfortable tools that are easy to use?

The man who asked these questions was Sam Farber, an entrepreneur in the housewares industry. Noticing that his wife Betsey was having difficulty gripping ordinary kitchen tools due to a slight case of arthritis in her hands, he saw an opportunity to create more comfortable cooking tools that would benefit all users.

After hundreds of models, dozens of design iterations, and extensive research, OXO was born. In 1990, the first group of 15 OXO Good Grips kitchen tools was introduced to the U.S. market. These ergonomically-designed, transgenerational tools set a new standard for the industry and raised the bar of consumer expectation for comfort and performance.

Each product was developed based on the concept of Universal Design, a philosophy of making products that are usable by as many people as possible. The concept of Universal Design makes room for all users by taking as many needs as possible into consideration in the design process. For OXO, it means designing products for young and old, male and female, left- and right-handed and many with special needs.

Features & Benefits

The principles of Universal Design mean a salad spinner that can be used with one hand; liquid measuring cups that can be read from above without bending over; a toilet brush that bends to reach out-of-the-way places; and tools with pressure-absorbing, non-slip handles that make them more efficient.

Each year, OXO introduces more than 50 products. Many of these products take more than two years to develop. In fact, a few of the products never make it to the market because they fail to meet the OXO criteria.

Today, OXO is recognized globally by many prestigious institutions, including Harvard Business School and the Royal College of Arts, as an example of how a well-executed Universal Design philosophy not only creates products that are beneficial to end users but is a sensible business model. OXO products have won numerous design awards and are included in the permanent collections of many museums worldwide.

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